Helping CivLab operationalize fundraising with Salesforce NPSP in 30 days

From siloed spreadsheets to a streamlined fundraising operation of $3 million+ in potential gifts on Salesforce Nonprofit Success Pack (NPSP)

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How MAP helped
Through a targeted engagement focused on CRM infrastructure, data hygiene, and team training, MAP transitioned CivLab from siloed spreadsheets to a streamlined, collaborative fundraising operation.
$3M+ in potential gifts organized
Mapped, scored, and tracked prospects in Salesforce to align with FY25 fundraising goals.
30 days to live CRM
Migrated data and launched Salesforce NPSP with full team adoption.
Team rituals established
Post-call logging, email capture, and reporting aligned the team around shared data.
BASED IN
NYC, LA, Michigan (National)
SECTOR
Background
CivLab is a mission-driven organization supporting inclusive innovation and public interest technology. As their programs and funder network expanded, spreadsheets could no longer keep pace. Donor data lived across multiple files with little visibility into next steps or relationships. CivLab sought a flexible CRM system that could centralize data, log interactions, and drive collaboration.
The Challenge
  • Fragmented donor and partner data scattered across spreadsheets.
  • No centralized system to manage cultivation or track asks.
  • Undefined workflow for donor stages, readiness, or stewardship.
  • Time-consuming coordination — staff had to “call everyone individually just to debrief.”
  • Salesforce overwhelm with too many fields and no clear rituals for usage.
How We Embedded
Strategic Planning
Fundraising Assessment
Messaging
& Case Development
Salesforce NPSP & Dashboard Configuration
Custom AAA Scoring System
Workflow & Data Architecture
Fundraising Capacity Support
Coaching & Training
Ritual Design & Automations
BUILD
Interim Development Director support
BUILD
Prospect research
The Solution
We plug in as your development engine, bringing the strategy, systems, and people to get things done. From building your pipeline to drafting appeals and leading weekly donor meetings, we handle execution while keeping you focused on what matters most. It’s like hiring a high-performing development team—at a fraction of the cost of one FTE. The Impact: You move faster, raise more, and finally have the capacity to match your ambition. We don’t just advise—we make it happen.
Discovery & Strategy
Assessed donor data structure and identified requirements for Salesforce customization.
Pipeline & Prospecting
Implemented custom fields and qualified scoring to prioritize aligned prospects.
Donor Engagement Systems
Deployed dashboards to track FY25 goals, stage-by-stage pipeline, and pending next steps. Built automations to create follow-up tasks for “Ask Ready” donors.
Case & Collateral
Developed usage guides and custom how-to videos to simplify Salesforce adoption for the team.
Capacity Building
Delivered live trainings with CRM expert team and established team rituals for post-call logging, email capture, and contact reports—building habits to sustain adoption.
We're Your Navigation Team
We're strategists, operators, and fundraising experts who've helped visionaries like you raise $100M+ (and counting). Think of us as your embedded fundraising team - we chart the course and navigate the path while you focus on what matters most: leading your mission.
Founder. Builder. Fundraiser.
I spent a decade leading nonprofit fundraising, building systems from scratch and closing multi-million dollar gifts. What I needed more than strategy docs and donor intros was a team to build systems, find donors who cared about my mission, and keep the momentum going.

That's the insight behind MAP: we don't just advise - we embed as your fundraising team and handle everything from research to donor meetings to follow-up.

‍Because fundraising isn't about fancy plans. It's about having the right team and systems that do the work while you lead the mission.

‍– Michelle Akapnitis
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