Helping CTI build a multi-year fundraising engine aimed at raising $8 million

From survivor-led, movement-building work to a $10 million pipeline from existing warm relationships and new prospects

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How MAP helped

Through blended strategic planning, major-gift activation, donor-engagement events, and infrastructure build-out, utilizing MAP’s embedded partnership solution to turn CTI’s global credibility into catalytic investment.

$1.5M raised

Closed gifts and live asks secured from anchor funders.

$10M pipeline surfaced

Built from both new prospects and existing warm relationships.

Donor engagement systemized

CRM, briefs, and fundraising event structure established for scale.

BASED IN
Global (leadership in Kenya, U.K. & U.S.)
SECTOR
Background

CTI is a survivor-led collective accelerating systemic solutions to human trafficking and modern slavery. By late 2024, founders Sophie Otiende and Chris Ash had attracted growing international attention but relied on ad-hoc gifts and a patchwork of spreadsheets. They engaged MAP to install a rigorous fundraising engine capable of matching their ambitions.

The Challenge
  • Stretch goal, lean capacity: $8M target with no in-house development team; founders already at capacity.
  • Unstructured pipeline: Warm relationships without segmentation, forecasting, or prioritization.
  • Fragmented systems: Donor data scattered across email, Asana, and personal notes.
How We Embedded
  • Strategic Planning
  • Fundraising Assessment
  • Messaging
& Case Development
  • Major Donor Strategy
& Activation
  • CRM & Dashboard Build-Out
  • Prospect Research
  • Compelling Collateral & Donor Events
  • Board Engagement Strategy & Training
  • Proposal & LOI Execution
  • Multi-country Donor Engagement Campaigns
  • Fundraising Capacity Support
  • Coaching & Training
The Solution

Discovery & Strategy

Codified an $8M multi-year development plan tied to CTI’s mission priorities.

Pipeline & Prospecting

Mapped and qualified a global pool of aligned major donor prospects.

Donor Engagement Systems

Implemented CRM and created standardized tools to support consistent follow-up and donor stewardship.

Case & Collateral

Designed fundraising decks, one-pagers, and event concepts tailored for global funders.

Capacity Building

Trained survivor-leaders and emerging staff in fundraising systems, donor engagement, and cultivation practices.

We're Your Navigation Team
We're strategists, operators, and fundraising experts who've helped visionaries like you raise $100M+ (and counting). Think of us as your embedded fundraising team - we chart the course and navigate the path while you focus on what matters most: leading your mission.
Founder. Builder. Fundraiser.
I spent a decade leading nonprofit fundraising, building systems from scratch and closing multi-million dollar gifts. What I needed more than strategy docs and donor intros was a team to build systems, find donors who cared about my mission, and keep the momentum going.

That's the insight behind MAP: we don't just advise - we embed as your fundraising team and handle everything from research to donor meetings to follow-up.

‍Because fundraising isn't about fancy plans. It's about having the right team and systems that do the work while you lead the mission.

‍– Michelle Akapnitis
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