Helping CMA build a data-driven roadmap to raise $500K–$1M in 2025

From lack of clarity to data-driven fundraising, defined leadership and board roles, and 12-month strategic plan

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How MAP helped

Through deep discovery and strategic planning, MAP delivered a 12-month Strategic Fundraising Plan and a comprehensive Diagnostic Assessment that equipped CMA to pursue ambitious revenue goals with clarity and confidence.

Strategic clarity delivered

12-month plan with KPIs, gift chart, and tactics showing how to reach $500K–$1M.

Unified leadership & board

Defined roles and activation plan unlocked board networks for major giving.

Operational readiness achieved

CRM hygiene and dashboard templates now provide real-time pipeline visibility.

BASED IN
Nassau County, Long Island, NY
SECTOR
Background

CMA provides residential and community-based programs that empower adults with intellectual and developmental disabilities to live independently and thrive. Entering 2025, CMA relied heavily on special-event fundraising yet needed to secure $500,000 (stretch goal $1 million) in philanthropic support to sustain and grow its programs. Leadership recognized that siloed systems, an aging donor base, and unclear roles were stalling revenue growth.

The Challenge

If you're facing any of the challenges above — from "I hate asking for money" to "I don't have enough donors" — you're not alone. We're here to help visionaries like you scale your impact.

  • Event-driven fundraising: No structured donor pipeline or stewardship cadence.
  • Undefined leadership & board roles: Limited major-gift cultivation and oversight.
  • Under-utilized CRM: Network for Good data scattered and unleveraged for segmentation, reporting, and moves management
How We Embedded
  • Strategic Planning
  • Fundraising Assessment
  • Messaging
& Case Development
  • CRM & Dashboard Quick Wins
  • Prospect Research
  • Board Fundraising Activation Plan
  • Fundraising Capacity Support
  • Coaching & Training
The Solution

Discovery & Strategy

Conducted diagnostic interviews and a data audit with leadership, board, and staff, scoring CMA across four fundraising pillars: Case, Pipeline, Leadership, and Infrastructure. Delivered a 12-month Strategic Fundraising Plan with revenue targets, KPIs, and a gift chart visualizing 24 gifts needed (top gift $100K).

Pipeline & Prospecting

Mapped revenue goals into a structured pipeline for the first time. Created a central tracker with last-touch and next-step fields, giving CMA visibility into prospects and stewardship cadence.

Donor Engagement Systems

Streamlined Network for Good data hygiene rituals and launched dashboard templates for segmentation, reporting, and moves management.

Case & Collateral

Clarified CMA’s philanthropic priorities and developed messaging to support proposals, board activation, and donor conversations.

Capacity Building

Defined roles across the development team and drafted a Board Fundraising Activation Plan, equipping leadership and board members to engage in major-gift cultivation with confidence.

We're Your Navigation Team
We're strategists, operators, and fundraising experts who've helped visionaries like you raise $100M+ (and counting). Think of us as your embedded fundraising team - we chart the course and navigate the path while you focus on what matters most: leading your mission.
Founder. Builder. Fundraiser.
I spent a decade leading nonprofit fundraising, building systems from scratch and closing multi-million dollar gifts. What I needed more than strategy docs and donor intros was a team to build systems, find donors who cared about my mission, and keep the momentum going.

That's the insight behind MAP: we don't just advise - we embed as your fundraising team and handle everything from research to donor meetings to follow-up.

‍Because fundraising isn't about fancy plans. It's about having the right team and systems that do the work while you lead the mission.

‍– Michelle Akapnitis
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